Website SEO On Page and Off Page

Search Engine Optimization – The Key To Your Website Success

An attractive and useful website is only a good or great website when it receives traffic and generates leads. People don’t just search you or your organization by your name, they also search you by the services and products you offer.

People searching the Internet very often do not look beyond the first or second listing page of a Google or Bing search, and many of them don’t go beyond the top 5 or 6 listings on page one. Your goal should be a listing on the first page of these search engines so that traffic is generated to your site which then can turn into additional leads and business for you.

Google and other search engine algorithms very frequently change so that search engine reliability and results are improved and become more trustworthy. Different factors are often given different weight, new factors can be added and old factors can be demoted, sometimes substantially. Being in the web design business and helping multiple businesses over many years, we not only understand how these changes affect the discovery of your website, but also understand the Burlington, Alamance County, and Piedmont North Carolina business market.

How We Can Help With SEO

On-Page SEO

On-Page Search Engine Optimization services are critical and the most commonly thought of when SEO is mentioned. We take care of your page and content optimization, meta tags, keyword density, canonical URLs, sitemaps and broken link clean up. We also analyze search keywords via research and Google tools focusing on your geographic area and your organizational focus, and then optimize your website using those results.

We then submit the sitemap to Google and Bing Webmaster. We constantly monitor the webmaster tools for alerts, warnings and errors and fix where appropriate.

Local SEO

Google and Bing are focusing on mobile-first map based searched results. These are hyper-local search results based on the user’s location(s). If you are a business or organization with a local focus, then appearing on map-based search results for local searches is a key to your business success because customers are looking for local businesses who can either deliver quickly or that the customers can visit soon, and you need to appear where expected.

We understand the critical elements to better local search listings. We’ll make sure your organization appears on these maps.

Off-Page SEO

On-Page SEO is the necessary first step and an absolutely necessary step towards increasing the rank of your website on search engines. However, on-page is not enough, it needs a lot of off-page link building to increase your domain’s authority so that your site ranks even higher. However, planning and approach are critical to off-page link building; some activities such as dubious links can do more harm than good. Good quality back-links are a result of a focused strategy.

Off-page SEO also includes managing your listings on services such as Yelp, Manta or Foursquare. We can help here as well.